Privacy policy

Privacy Policy

Last updated: May 25, 2026

Hatitude ("we", "us", "our") operates the website and online store, including all information, content, tools, products, and services offered (hereinafter: "the Services"). The website is hosted and operated via Shopify.

This Privacy Policy describes how we collect, use, store, and share your personal information when you visit the site, make a purchase, use the "Wear & Share" form, or otherwise interact with us.

In the event of a contradiction between the Terms of Use and this Privacy Policy, the provisions of this Privacy Policy regarding the collection and use of personal information shall prevail.

Use of the site constitutes consent to this policy.

1. Who We Are (The Data Controller)

Hatitude Address: Shoshanat Ha'amakim 41, Kadima Zoran, 4282300, Israel Email: hatitude.cr@gmail.com

2. Personal Information We Collect

We may collect the following information:

  • Contact Information: Name, shipping and billing address, telephone number, email address.

  • Payment Information: Payment method, payment confirmations, transaction details (via a third-party payment processor).

  • Order and Activity Details: Products viewed, shopping cart, purchases, returns, exchanges.

  • User Content ("Wear & Share"): Text, images, mandatory email (name - optional).

  • Technical and Usage Information: Browser, device, IP address, cookies, browsing and statistical data.

  • Communications: Inquiries to customer service, support, emails.

3. Sources of Information

  • Directly from you (form, purchase, inquiry).

  • Automatically (through cookies and similar technologies).

  • From third parties providing services for us (Shopify, payment processing, shipping, analytics).

4. Purposes of Using the Information

  • Providing the Services: Processing orders and payments, shipping products, returns.

  • Improving the Service: Analyzing site usage, enhancing user experience.

  • Communication: Sending service messages (invoice, order status).

  • Marketing and Direct Mail: Sending offers by email, subject to consent and with the option to unsubscribe at any time.

  • Information Security: Fraud prevention, protecting information and the system.

  • Legal Compliance: Tax requirements, reporting, and regulatory compliance.

5. Sharing Information with Third Parties

  • Shopify (the website platform).

  • Payment processing company (Rapyd).

  • Shipping and customs brokerage companies.

  • Service providers (hosting, CDN, email, customer service).

  • Analytics and marketing providers (Google, Meta).

  • When required by law or in the event of legal proceedings.

6. Cookies and Tracking Technologies

  • We use cookies necessary for the operation of the site.

  • Additionally, analytics and advertising cookies may be used (Google Analytics, Meta Pixel).

7. User Rights

In accordance with the Israeli Privacy Protection Law and other regulations, you have the following rights:

  • The right to access and receive a copy of your personal information.

  • The right to correct inaccurate details.

  • The right to erasure of your information, subject to legal requirements.

  • The right to object to the use of your information for marketing communications – via the "Unsubscribe" link in every message.

To exercise your rights, please contact: hatitude.cr@gmail.com

8. Minors

The Services are not intended for minors under the age of 18. We do not knowingly collect information about minors. If you become aware that information about a minor has been provided, please contact us, and we will delete the information.

9. Data Retention

  • Information is retained as long as required to provide the Service + an additional period as required by law.

  • Transaction information is retained for up to 7 years (according to tax and accounting laws).

  • Marketing information is retained until an unsubscribe request is made.

  • "Wear & Share" content is retained as long as it is published, unless a removal request is made.

10. International Data Transfer

The information may be transferred to Shopify's servers or to providers outside of Israel (USA, European Union, other countries). These transfers will be carried out in accordance with the provisions of the law (including recognized protection mechanisms such as Standard Contractual Clauses).

11. Information Security

Hatitude takes reasonable technological and organizational measures to protect personal information (SSL, access control, backups). However, complete protection cannot be guaranteed.

12. Changes to the Policy

We may update this Privacy Policy from time to time. The date of the last update appears at the top of the document. The binding version is the one published on the site.

13. Contact Us

Questions or requests to exercise rights under this Privacy Policy can be sent to: Email: hatitude.cr@gmail.com Address: Shoshanat Ha'amakim 41, Kadima Zoran, 4282300, Israel