About us

Our Story

We are Niv and Ofri, good friends from long before the army. After the Iron Swords War, we understood that life would never look the same. Niv faces psychological injury impact. Ofri stands beside him as a friend and partner on the journey. We are both fighters, but above all, people searching for how to keep moving forward without losing ourselves along the way.

The Birth of Hatitude

around From this need, as a gentle call to return to inner freedom. Every hat or shirt we make carries a word or sentence that reminds us, and those opposite us, that there is always room for hope, change, and growth.

Our Belief

Post-trauma is not a weakness; it is a reality that deserves respect, without labels and without cynicism.

More Than a Brand

Hatitude operates as a community. A portion of our profits goes to organizations that accompany people dealing with PTSD, and our daily work is devoted to offering an initial push toward a new path, an optimistic view of life, and raising awareness. When you join us, you
You are not just buying an item of clothing; you are widening a circle of understanding, strength, and shared responsibility.

Our Design & Vision

The design draws inspiration from open
nature, lived experiences, and conveying messages through graphic form. Without
military symbols and without unnecessary noise. Together we keep walking, step by step, toward a horizon that belongs to us all.

 

What We're Here For
PTSD Awareness
We’re here to give it the space it deserves, to explain what PTSD really is, to be a source of strength and belief for those living with it, and to give each of us the knowledge and tools to support a friend, a sibling or a neighbor who’s struggling with it quietly.
Giving Back
Behind every word on the hat, there's action on the ground. A portion of Hatitude’s profits goes directly to organizations supporting people living with PTSD, turning hope into something real, every single day. When you choose Hatitude, you're not just raising awareness, you're funding another session, another support line, another moment of real peace.
A Shift in Perspective

Everyone goes through hard times. We're here to remind you it's okay to turn your gaze inward too. That there's room for change, a path to renewal and that even in the noise, you can still find points of light to hold on to.
Quite connection
When you see someone wearing a Hatitude piece, you get the feeling you're not alone. Not because they’ve been through the same thing — but because there’s something in them, a look that says, “I get it.” The words on the clothing create a different kind of space, one that invites connection without pressure, conversation without masks. And maybe, without even knowing, two people found each other at the moment they needed it most

The people we stand with